Yokohama

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Yokohama Tire ‘s all-new AVID® ENVigor™, available at Aurora Tire, tied for first place in Tire Rack’s recent high-performance tire testing event.

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During the rigorous session, Tire Rack pitted the ENVigor against three of its main competitors. The results: the ENVigor ranked first in fuel consumption, in all the wet test track categories, in the wet lap times and wet average cornering, and tied for first in the wet slalom. Tire Rack said the ENVigor has “Excellent wet and dry traction.”

The ENVigor is described by Dan King, Yokohama vice president, sales and marketing as “the most complete performance tire ever created.” Launched March 1 and available in 69 sizes for a huge array of vehicle applications – from entry-level and high-performance to luxury coupes and sedans – the ENVigor is one of the largest tire launches in Yokohama’s history.

According to King, placing first in Tire Rack’s real-world road ride fuel consumption test (28.7 miles per gallon and 522.4 gallons used to go 15,000 miles) “helped confirm the ENVigor as the only high-performance tire that successfully blends all-season performance, superior comfort, enhanced traction and handling, with remarkable fuel efficiency and long treadlife.”